Virtual Worlds & Entertainment

How to deliver real user experience?

Until quite recently most online worlds offered few ways of delivering interesting user experiences to visitors, such as compelling stories and encounters, as in real life.

While the web as we know it today is the right place to find information, virtual worlds should be where users find experience, interaction and stories. But often visiting these places is a lonely journey in beautiful but empty landscapes, chatting along the way with a couple of other travelers.

Interaction is what matters: interactive bots are the solution to transform these worlds in crowded marketplaces, open 24/7.

Virtual characters for all

MASA Group Modeling and Simulation business unit delivers powerful tools for modeling human behavior, such as DirectIA®, which are successfully deployed in Defense and Security applications. These same tools are used to create virtual characters whose mission is to bring life into virtual worlds.

More than just avatars, bots or conversational agents, MASA Group virtual characters are autonomous actors playing clearly defined roles and capable of interacting with users. They inaugurate a new approach to virtual intelligence by focusing on the use and needs of visitors. Thanks to these characters, virtual worlds can now deliver compelling stories.

Storytelling

Good stories rely on great characters: characters are at the very center of the storytelling experience. Good stories in Virtual Worlds are not different, they need interactive and realistic characters, such as actors with their own personality. Our interactive bots are the missing link for effective storytelling in virtual worlds.

Virtual Worlds market

Virtual worlds are now reaching audiences way beyond hard core fans: either as extensions of famous movies, TV shows or books, or as creation per se, they attract huge crowds and maintain connection with large populations of fans. Can you imagine a movie where you are the hero?

Entertainment and Communication Market

Experience

Virtual characters allow a communication based on experience, rather than pure information like most websites. They are your best allies to set the theater stage of in-world marketing. Make people live your story and experience your products, rather than exposing them to a list of features.

Behavioral profiling

Virtual characters adjust their message to the visitor. Thanks to this, you can use quantitative analysis of visitors behavior to be always more efficient.

Gaming

The online entertainment market is a multi-billion dollars industry, ranging from massive multi-player online role-playing games to open-ended virtual worlds. Using our technology, game studios can create even better online games with smart NPCs (Non Player Characters).

Education Market

Today interactive e-learning solutions usually have the look and feel of video games, but often simulate real events or processes, with the specific goal of training users. Thus, they are often considered as serious games, due to their incredible ability to engage and entertain users, resulting in a very effective training. MASA Group has been in the Serious Games business for a long time, and today we are bringing our technology to virtual worlds.